On the 25th May 2018 the existing rules governing the use of data will be replaced by the General Data Protection Regulations (GDPR). Anyone that keeps data on their customers or uses data for marketing needs to be familiar with the new rules and we recommend contacting the Information Commissioners office (the ICO) for further guidance.
For Clients who supply their own data to Fine Print
Direct mail campaigns that we undertake on your behalf mean that we now act as the “data processor” for GDPR purposes and you are now called the “data controller”. The new legislation requires updated contracts to be drawn up between the two.
Many of you have already been busy working on your own contracts and we have been happy to sign these and return when requested. If you are in the process of raising your own GDPR contracts, we will be happy to complete these before the deadline on 25th May. Without this contract we will not be able to complete direct mail campaigns for you from the end of May.
For Clients who supply someone else’s data to us
When we undertake direct mail campaigns on behalf of someone we are now acting as a “data processor” for GDPR and they are now called the “data controller”. The changes require updated contracts to be drawn up between the two. If you are using Fine Print Services Ltd to undertake your clients direct mail campaign, then there are two options…………