Fine Print really pulled out all the stops for Compass Box Whisky, and the results were nothing short of spectacular! Stunning display boxes, proudly showcasing this intriguing whiskey in none other than Selfridges’ flagship store on Oxford Street.

We took the project from concept to reality, starting with digital mock-ups and artwork of each individual component. Once the design was locked in, it was time to get creative. Using our trusty SwissQ flatbed printer and the precision of our Zund digital cutter, we brought these elements to life. For that extra touch of class, we used sleek black foamlite, giving the displays a smooth, sophisticated finish.

Each box had a custom-routed base board, carefully designed to hold the free-standing elements perfectly in place. But we didn’t stop there. To make sure the displays popped, we handpicked moss and sand to perfectly match the colour scheme and sourced beautiful oak stands for the info boards.

For the installation itself, we swooped in early in the morning and by the time the store opened at 10 AM, the displays were up and ready to dazzle shoppers.