All Posts By

Dan Bakewell

Coronavirus – A book for children

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When we heard that the amazing team at Oxford Hospitals Charity and Oxford University Hospitals NHS Trust wanted some printed copies of this book, donating our time and equipment felt like a lovely way to say thank you for the incredible work they are doing for us all right now. The book had been put together as a free download…

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Can we help you prepare for safe distancing.

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Are you reopening? If you are planning the reopening of your offices, hotel, restaurants or shops you’ll be thinking about how best to implement safe distancing guidelines within your building. Fine Print can help you with the design and print of floor stickers, guideline posters, roller banners, hand-wash reminders and much more. Your branding and imagery can easily be incorporated…

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Why Print? Great Reason No1. GDPR – Make it Relevant

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Okay, so not the most exciting of reasons but a great one nevertheless. One of the best things about print is that it isn’t electronic! Apart from the fact that we all stare at screens way too much these days, GDPR (General Data Protection Regulations) and, more specifically, PECR (Privacy and Electronic Communications Regulations - soon to be replaced by ePrivacy) are making it much harder to communicate electronically without the specific 'opt-in' of your audience.  Print, being non-electronic, means it does not require a specific opt-in agreement from your recipient, you do still need to give your recipients an opt-out option, and manage that process well to avoid breach. More importantly, you will also need to show there is a ‘legitimate interest’ in sending your recipient whatever (hopefully beautiful) piece of print you are planning to send them. So what is a ‘legitimate interest’? We’ll point you to more authoritative links at the bottom of this article but, if you have spent time and money designing and printing a beautiful and relevant mailer to send to a perfectly targeted database, you probably have a ‘legitimate interest’. Our experience is that few organisations intentionally post out pointless, untargeted and irrelevant...
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